CES 2026: Nvidia, Lego, AMD, Amazon Reveal What’s Next
CES 2026 is happening right now in Las Vegas and AI is absolutely everywhere. Nvidia just announced breakthrough autonomous vehicle technology. AMD unveiled next-generation AI PCs. Amazon is bringing AI deeper into smart homes. And Lego—yes, Lego—just revealed interactive bricks packed with sensors.
TechCrunch is covering CES 2026 live as Nvidia, Lego, AMD, Amazon, and more make their biggest reveals. From AI superchips and reasoning-driven self-driving models to smart Lego bricks and next-gen AI PCs, CES 2026 showcases how artificial intelligence is spilling from the cloud into cars, homes, toys, and every device in between.
This is breaking news from the show floor at CES 2026 in Las Vegas. Here’s everything announced so far.
BREAKING: Nvidia Unveils Rubin AI Platform at CES 2026
Nvidia used CES 2026 to double down on AI infrastructure and autonomy rather than gaming GPUs. Jensen Huang just delivered one of the most significant keynotes at CES 2026.
Vera Rubin Architecture
Business Insider reports that Jensen Huang officially launched Rubin at CES 2026. This is an “extreme co-designed” six-chip AI platform now in full production.
Nvidia says Rubin can deliver 3-5x the speed of the Blackwell generation while cutting the cost per AI token to about one-tenth. This targets hyperscale data centers and national-scale AI projects announced at CES 2026.
Alpamayo for Autonomous Vehicles
The biggest surprise at CES 2026 was Alpamayo. Nvidia unveiled this open AI model and toolset aimed at bringing vision-language-action reasoning to autonomous vehicles.
Nvidia’s official CES 2026 blog reveals that Mercedes-Benz will be among the first to deploy Alpamayo. The CLA test vehicles with Nvidia’s stack were described as “the safest car in the world” by Huang during his CES 2026 keynote.
Real-road tests are already underway with production cars expected from Q1 2026. This announcement at CES 2026 changes the timeline for autonomous vehicle deployment significantly.
Physical AI and Robotics
Nvidia highlighted “physical AI” and embodied intelligence at CES 2026 with robotics platforms like GR00T. Simulation tools that bridge virtual training and real-world robots for factories and logistics were demonstrated live at CES 2026.
At CES 2026, Nvidia’s message is clear: AI is no longer experimental. Rubin and Alpamayo are meant to be the industrial backbone for everything from self-driving fleets to hospital systems.
AMD Counters with AI PCs at CES 2026
AMD’s CES 2026 keynote focused on making AI native to personal computers and modular data-center infrastructure. Lisa Su took the stage at CES 2026 with major announcements.
Ryzen AI 400 Series Launch
AInvest’s CES 2026 coverage shows AMD announced the Ryzen AI 400 Series processors for laptops and desktops at CES 2026. These are pitched as AMD’s latest AI-PC chips.
AMD claims roughly 1.3x faster multitasking and 1.7x better content-creation performance versus rival silicon. The NPU is tuned for local AI assistants, image tools, and LLM-powered workflows running on-device, all announced at CES 2026.
Helios Open Infrastructure
Lisa Su revisited AMD’s Helios open modular rack design at CES 2026. First shown in 2025, Helios is the foundation for scalable AI infrastructure that combines CPUs, GPUs, and networking in a flexible layout.
AMD stressed partnerships with cloud and enterprise vendors at CES 2026 to deploy these open systems rather than closed, vertically locked stacks.
With CES 2026, AMD is saying the future of AI is both local and cloud: AI PCs on the edge plus open, modular racks in the data center.
Amazon Brings AI to Smart Homes at CES 2026
Amazon’s CES 2026 announcements center on pulling generative AI into Alexa, smart homes, and AWS-powered devices.
AI-Enhanced Alexa
Amazon showed upgraded Alexa experiences at CES 2026 that use generative models to handle multi-step tasks. Richer conversations and proactive suggestions across Echo speakers, Fire TV, and partner devices were demonstrated at CES 2026.
New home gadgets announced at CES 2026 lean on on-device and cloud AI to improve home security, energy management, and entertainment recommendations.
AWS Device Integration
Amazon highlighted deeper integration between AWS AI services and consumer electronics at CES 2026. This lets hardware makers tap Amazon’s models for voice, vision, and personalization.
The through-line for Amazon at CES 2026 is AI as a service layer that quietly orchestrates your home, media, and connected gadgets behind the scenes.
Lego Stuns CES 2026 with Smart Bricks
Lego used CES 2026 to show how physical play can become interactive and programmable without losing the brick-first feel. This was one of the most unexpected announcements at CES 2026.
Smart Play Platform Launch
Daily Sabah’s CES 2026 report reveals that Lego unveiled Smart Play at CES 2026. This new platform introduces electronic bricks with built-in sensors, tags, and special minifigures.
These smart bricks announced at CES 2026 can detect light and distance, trigger sounds and lights, and react when combined. This turns static builds into responsive creations.
Star Wars Partnership
A new tie-in with Star Wars lets kids and fans build interactive space battles and lightsaber duels at CES 2026. Smart Play elements respond to motion and proximity for dynamic effects.
At CES 2026, Lego’s message is that the next generation of play is STEM-driven and story-rich, where code, sensors, and classic bricks all converge.
What CES 2026 Means for the Future
Across Nvidia, AMD, Amazon, Lego, and others, CES 2026 makes several trends very clear right now in Las Vegas.
AI Is the Default
From Rubin data-center platforms and Alpamayo in cars to Ryzen AI PCs and Alexa upgrades announced at CES 2026, AI is now built into chips, OSes, toys, and cloud services by default. CES 2026 shows AI is no longer a feature—it’s the foundation.
Physical and Digital Merge
Tom’s Guide’s live CES 2026 coverage shows Nvidia’s “physical AI,” Lego’s Smart Play bricks, and smart-home systems demonstrate how sensors and models are merging into everyday objects at CES 2026.
Open and Modular Systems
AMD’s Helios and Nvidia’s open model efforts at CES 2026 point toward more modular, multi-vendor AI stacks. Even as each giant tries to anchor the ecosystem around its own platforms at CES 2026, openness is becoming a competitive advantage.
More CES 2026 Updates Coming
CES 2026 continues through the week in Las Vegas with more announcements expected. Major reveals at CES 2026 so far include Nvidia’s Rubin and Alpamayo, AMD’s Ryzen AI 400 Series, Amazon’s AI-enhanced Alexa, and Lego’s Smart Play platform.
For readers and businesses, CES 2026 is the clearest snapshot yet of a world where every chip, car, brick, and speaker is quietly powered by AI. The real differentiation shown at CES 2026 comes from how well those systems work together in real life.
Stay tuned for more breaking announcements from CES 2026 as the show continues in Las Vegas. The tech industry is being reshaped right now on the show floor.
The Bottom Line from CES 2026
CES 2026 in Las Vegas is all about AI everywhere. Nvidia is pushing autonomous cars and data-center chips with Rubin and Alpamayo announced at CES 2026. AMD is betting on AI PCs with the Ryzen AI 400 Series revealed at CES 2026.
Amazon is wiring AI into the smart home and cloud with upgraded Alexa experiences shown at CES 2026. Lego is turning bricks into interactive, sensor-packed toys with Smart Play unveiled at CES 2026.
Nvidia’s Rubin platform at CES 2026 delivers 3-5x the speed of Blackwell while cutting AI costs to one-tenth. Alpamayo brings reasoning to autonomous vehicles with Mercedes-Benz deploying it from Q1 2026 as announced at CES 2026.
AMD’s Ryzen AI 400 Series at CES 2026 promises 1.3x faster multitasking and 1.7x better content creation. Helios open infrastructure was highlighted at CES 2026 for modular AI data centers.
Amazon’s AI-enhanced Alexa at CES 2026 handles multi-step tasks with generative models. Deeper AWS integration lets devices tap Amazon’s AI services as shown at CES 2026.
Lego’s Smart Play platform at CES 2026 includes electronic bricks with sensors that detect light, distance, and proximity. Star Wars partnership brings interactive battles to physical builds announced at CES 2026.
CES 2026 makes clear that AI is the default in every product category. Physical and digital worlds are converging through sensors and AI models as demonstrated across CES 2026 announcements.
Open and modular AI systems are becoming competitive advantages at CES 2026. Every chip, car, brick, and speaker shown at CES 2026 is now powered by AI underneath.
CES 2026 continues in Las Vegas with more announcements expected throughout the week. This is breaking coverage from the biggest tech show of the year.
Author: M. Huzaifa Rizwan
